1. Computer Sales
Computer sales involve offering products directly to customers.
Products Sold
Desktop computers
Laptops
Servers
Computer accessories (keyboard, mouse, printer, UPS, etc.)
Software (OS, antivirus, office tools)
Types of Sales
Retail Sales – Selling to individual customers through shops or online
Wholesale Sales – Selling in bulk to dealers or resellers
Corporate Sales – Selling to offices, schools, hospitals, banks
Government Tenders – Large orders through official contracts
Sales Channels
Physical computer shops
Company showrooms (Dell, HP, Lenovo)
Online platforms (Amazon, Flipkart)
Direct sales teams (B2B)
2. Computer Distribution
Distribution is how computers move from the manufacturer to the customer.
Distribution Chain
Manufacturer → Distributor → Dealer/Reseller → Customer
Roles
Manufacturer
Makes the computers (HP, Dell, Lenovo, Acer)
Distributor
Buys in bulk, stores stock, supplies to dealers
Dealer / Reseller
Sells directly to customers and provides service
System Integrator
Supplies complete IT solutions (hardware + software + networking)
3. Inventory & Logistics
Warehousing and stock management
Transportation and delivery
Demand forecasting
Returns and replacements (RMA)
4. After-Sales Support
Warranty handling
Repair and maintenance
AMC (Annual Maintenance Contract)
Software installation and upgrades
5. Profit Sources
Product margin
Bulk order discounts
Service charges
AMC and support contracts
Accessories and add-ons
6. Example (India Market)
A local computer shop:
Buys laptops from a distributor
Sells to students, offices, shops
Provides OS installation, antivirus, printer setup
Earns from sales + service